“Real learning comes about when the competitive spirit has ceased”. Google’s Android operating system runs on almost a billion and a half devices, including four in every five smartphones as well as tablets, smart watches, cars, and televisions. There is always a question regarding future of android and it’s competitors? Some people predict that android will not be existing in future and Google’s rival like Apple, Microsoft & Oracle may come with something innovative but wait. If apple and Microsoft can bring something innovative in next 5 or 10 years, will developers at Google would keep sleeping for these years? Of course No! Remember about 5 years ago, how different Map navigation, messaging used to be on your android phone? Even, android has no existing competitors in these years behind still they changed it completely, making innovative every day.
11 years ago, Google bought Android for around $50m and by giving the software away for free to manufacturers, the company has ensured its future as computing moves from the desktop computer to mobile phones. But Android’s success has not been without its challenges. Google is in the middle of a tense stand-off with the European Commission, which accuses the company of abusing a monopoly over smartphone manufacturers to give its other services a leg up. Android’s sprawl has also made it difficult to keep handsets up to date, giving hackers the chance to exploit vulnerable phones, and many Android manufacturers have struggled to turn a profit.
This year, Google released a phone of its own, a challenge to the iPhone but also to the company’s own partners such as Samsung, LG, and HTC. The Google Pixel will receive software updates and new Google features, such as its artificial intelligence “Assistant”, before other phones. Cast your mind back to late 2008, when the first Android-powered handset saw the light of day. Obama won his first Presidential election, Apple launched its App Store (the iPhone had appeared the year before), Google announced its own Chrome browser and we got our first look at the company’s new mobile OS on the T-Mobile G1.
The Android of 2015 is the world away from that 2008 version, where the Android Market was in its infancy, there were no native video playback capabilities and the G1 had no multi-touch support. But Google is going to have to keep innovating and improving its mobile OS to keep the lion’s share of the smartphone market.
A lot of people don’t realise this but Google has been doing consumer electronics for a long time now, the Pixel probably feels like a big step because it’s a phone and it’s Google branded, but if you think about Chromecast there are 25 to 30 million Chromecast devices in the world today, that’s a piece of hardware that Google has been building for years now, and there are others like Google Glass, Wi-Fi routers and so on.
So Google has been in the hardware business for a while now and we decided to consolidate that under one person under Rick. But from my perspective his team is another OEM, just like Samsung, just like LG, we treat all of them fairly. LG and Samsung compete with each other but they both use Android, how we look at it is there’s now another player in that space.
I see where your question comes from, but when you’re in the midst of it you don’t see it that way. It doesn’t feel like something that’s tough to balance. The main idea behind Android was the differentiation, the ability for the manufacturers to have their own take on the experience they want to provide to their users.
For example, Samsung has Samsung pay, Google has this thing called Android Pay, they compete, and they’re roughly in the same space that was kind of the idea behind Android. So on the Pixel device Rick’s team may really decide to push and promote Android Pay, Samsung may decide to promote Samsung Pay and I think that’s okay.
Just because there’s a Google service available doesn’t always mean manufacturers want to adopt it and highlight it, if you look at Samsung devices there are many applications from Facebook from Microsoft – competitors of Google – pre-loaded on these devices and that just shows that every manufacturer decides what they want to do. So it doesn’t feel like a balancing act in that sense, it feels like an open eco-system where manufacturers can pick what they want to do.
Android will be facing major competitions in coming future from these.
- Project ARA
A revolutionary idea which is going to disrupt the smartphone industry with its modular design and aesthetics. Making hardware more like software applications. But the point in favor for android is that this project is being developed by Google’s ATAP (Advanced Technology & Projects) group. So, Android can make their position well.
- Health Industry
That time is not far when we will test our blood samples using our smartphone. Some Innovations like Heart Rate monitor, tracking sensor, Diet Schedule etc. is already available on androids. Health Industry needs a greater chunk of the technology of Android.
- Artificial Intelligence
AI in Android is going to automate the whole world with its DeepMind Technology. Artificial Intelligence Is Changing the World, and Humankind Must Adapt. Do read the informative link provided above. According to a recent study, AI is going to be integrated into almost every day-to-day tech products by 2025. As per the prediction of Marc Prensky, director of the Global Future Education Foundation and Institute, The penetration of AI and robotics will be close to 100% in many areas. It will be similar to the penetration of cell phones today: over two-thirds of the world now have and use them daily. Also, Hal Varian (chief economist for Google) views the current wave of smartphone-enabled assistants as the tip of the iceberg: We will rely on personal assistance from devices such as Google Now, Siri, Watson, etc. Much of the interaction will be verbal, so this will look a lot like the Star Trek computer interaction.
The only certainty about Android’s future is that it has a fight on its hands to stay competitive. Apple’s iOS 9 has given Google plenty to think about – mostly by borrowing features from Android, like the new “proactive” elements of Siri.
Android’s continuing integration with Chrome and the desktop/laptop will make for an interesting story too – they’re both run by the same man, Sundar Pichai, remember – and perhaps Google’s biggest challenge will be to convince us that we can trust it with more and more information about where we are, who we communicate with and the way we live our lives.