India’s most valuable celebrity brand – Virat Kohli



Born on November 5th 1988 in a Punjabi family in New Delhi, Virat Kohli had a way with the cricket bat since his childhood days. He would be ready to bat at any spot at any time and had to be dragged home, recalls his coach Rajkumar Sharma. He displayed immense conviction and determination to be a part of the Indian national team, says Sharma.

Motivated by the mission of fulfilling his dad’s dream and making it to the top, Kohli first got an opportunity to showcase his skills on an international platform when he got selected for the national U-19 cricket team in 2006. And from then on, there was no looking back. After leading his team to win the U-19 cricket world cup, Kohli was given a spot in the ODI team in 2008. However, his initial days with the team were not the most fruitful. He was allowed to play some matches but was also left out in a few so as to let the senior players guide the team to victory. But this did not deter Virat from practicing in the nets and training hard at the gym. He fought his way back into the squad and showcased his talent in such a convincing manner that he earned a permanent place in the playing 11 of all formats of the game.

Virat always kept the selectors, his colleagues and his rivals in awe of his ability to perform under pressure on the pitch. He was like a beautifully ageing wine, getting better and better with time. He was awarded the prestigious Arjuna Award in 2013 and took over as the captain of the test team in 2014 when the then captain, M.S. Dhoni decided to step down from test cricket. Not only did he set new milestones with the bat every time he came onto the pitch, he also broke innumerable records (both Indian and international) created by the god of cricket, Sachin Tendulkar.

Kohli’s off the field charisma, his desirable physique and looks that could kill brought him into the limelight in the world of glamour as well. He began endorsing top brands and soon became India’s only sportsperson to have signed a 100 crore with a brand (Puma). It was during one such endorsement that Kohli met the love of his life Anushka Sharma, a leading Bollywood actress. They tied the knot on 11th December 2017.

Apart from the exemplary skills that he displays on the field, Kohli’s desire to contribute to societal upliftment cannot be ignored. His charitable organization, Virat Kohli Foundation (VKF) works for providing educational opportunities and better healthcare for the underprivileged children. The master of the chase has proven to us time and again that perseverance and grit can take one to the pinnacle of success. Here’s hoping that we get to see him create more miracles and take our country’s name to even greater heights.